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  • Weekend B.O. July 11-13 (Despite Strong Opening Weekend, ‘Apes’ Won’t Save Hollywood This Summer)

    First of all "Dawn of The Planet of the Apes" is fantastic – one of the best films of the summer. The reviews have been nothing but stellar and, as expected, it was No.1 this weekend, with a huge opening of $73 million. That easily beat the previous "Rise of the Planet of the Apes," which had a weekend opening of $54.8 million.

    But it’s not going to be the savior.

    And by that I mean, the savior of this summer film season’s box office.

    As I pointed out last week in my b.o. report (HERE), total domestic b.o revenues are down considerably from last year, some 20% over all.

    Yet, there were articles by some box office analysts earlier this week, saying that…

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