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  • 12 Guidelines for Researching Industry Professionals

    As busy as most new and professional actors are, you often don’t take the time to do the necessary research to help make the most informed business and creative decisions. Research can often make a major difference in selecting the right instructors, agents, managers, photographers, etc., and assist you in doing your best auditions. What is the most effective research to do? 
    When choosing whom to train, represent, and market you:

    Ask for suggestions from working actors and industry professionals you work with or know.
    Call theatrical and commercial agents and ask who they recommend to their clients. When you hear the same name a few times, put those people on your short list. Depending on the agency and the assistants answering the phone, you may or may not get the info you request. But if you are very nice to those you speak to and call several agencies, you will get enough good choices. I believe the best time to call is between 11 a.m. and noon,  and then 2–3:30 p.m.
    Check the trade papers for articles written by or about those you are considering.
    Read Yelp reviews, Backstage message boards, ActorRated, Google, and the Better Business Bureau. 
    Ask your actor friends on Facebook.

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