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  • Starz Digital VP David Katz’s 4 Tips on Creating Successful Digital Content

    David Katz has helped build Starz’s original Web-exclusive productions, as well as allocated funds and platforms for distribution. He works with scripted content, mobile, gaming, and digital marketing initiatives.
    What is your role at Starz?
    Starz Digital is the distribution group within Starz, so anything that has digital rights comes to my team and we distribute that content through our partnerships—cable networks like Dish or DirecTV; transactional platforms like iTunes, Xbox, Amazon, PlayStation; subscription platforms like Netflix or Hulu or Amazon Prime; and then platforms like YouTube. I run all the marketing and do a bit of innovation on the side.
    What big changes have you seen?
    In the last couple of years I’ve seen Netflix come into the realm, Amazon and Hulu with their own originals, AOL and Yahoo…it feels good to have platforms that are reaching out to the creative community. [Original shows are] a great differentiation proposition for the consumer…so I’m looking for content that has already aggregated an audience. If you’ve got a great idea, just do it and in a way that’s going to make sense for you and see if it’s really connecting with the

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