Formerly of Kipperman Casting, Anthony Pichette is heading up Sidecar Casting, the on-camera division of the New York–based audio and postproduction studio Sound Lounge
What is Sidecar Casting?
Sound Lounge is an audio mixing company, and they hired me to open an on-camera division; it’s like [how] Coca-Cola owns Dasani water. We offer casting for anybody that anyone’s seen in any type of , not just commercials—I’ve done webisodes, I’ve done industrials, I’ve done big commercial brands. I’ve even done really small movie vignettes.
What’s been your biggest challenge in starting a new casting company?
The attempt to use Sound Lounge as an asset but also to get people to see past the name and what it’s known for, to get people to know this place as more of a full-service company than how the name defines it. I’ll reach out to [clients to] say, “Hey, hello. Two months ago you knew me very well and I’m the same person, do the same thing, same experience—been doing this for almost 15 years—everything about me is the same, I’m just doing this for someone else.”
What should an acotr auditioning for Sidecar never do?
Be
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