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  • The Power of Personal Referrals

    We’ve all heard the expression: “It’s not what you know but who you know that’s important.” And it’s true in the entertainment business. If you’re an amazing actor but no one knows you, you won’t have a very successful career.
    Submitting yourself for a role is simple and straightforward. If you’re “right” physically, can play the age range, and have the “look” and personality they’re seeking, you’ll probably get an audition. If you’re good and connect with the director, casting director, and/or producer, you’ll probably get a callback or a booking.
    Having your team—agent and/or personal manager—submit you is easier and considered the second stage of “getting in the door” because someone is speaking for you, extolling your best qualities, your credits, your training, your appropriateness for the role.
    But the best way of cutting to the chase in getting cast for a project is a personal referral from someone who worked with you previously, saw your work or was introduced by someone who knows you, likes you, and trusts you—the three criteria for 90 percent of all casting (or getting hired for any job

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