Not too long ago, choosing to use social media to market yourself as a professional actor was a pretty straightforward process. Facebook was the dominant social media service, and it was an easy decision to simply spend all your social media energy building a presence within Facebook.
These days, Facebook remains social media’s dominant player, but it’s been joined by a growing number of competing services. On the one hand, you can’t ignore the shifting landscape. After all, if the producers, directors, and other stakeholders you deal with day-to-day are moving their conversations off of Facebook and onto, for example, Tumblr, then you’ll need to consider a change. Otherwise, you run the risk of missing your audience—and your prospects—completely.
But there are only so many hours in the day. And no business of any size, let alone a singular artistic professional who just wants to get noticed, can afford to set up and maintain presences on large numbers of social media services. As much as you’d like to simultaneously market yourself on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, Vine, and Snapchat, there are only so many hours in the day. But how do you choose
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