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  • UCB Creative Director Todd Bieber’s Advice for Making Video Content

    After stepping into a UCB improv class five years ago, creative director for UCB Comedy Todd Bieber oversees the daily video production of comedy content.
    What do you do at UCB Comedy? I am the creative director of the UCB film and TV department. I do video and Web content; anything recorded on camera, that’s me. That puts me in charge of developing new content with partners. We have original Web series and pilots that we create, and we have nine teams that I oversee that create original content. We release a video every day on our YouTube channel.
    How does one become a part of UCB?We’re a training facility, so there’s sketch and improv training here for actors and writers. You go through our training program and you learn the UCB voice, and then you get onstage and hopefully you start developing video content with us. We’ve had people go on “SNL” and “The Daily Show”—UCB people are everywhere. We wanted to develop a place to nurture that growth. In a lot of ways, we’re an incubator for talent.
    What’s coming up for UCB? We’re going to start, in 2015, to have production classes—basically show how to direct and edit comedy. But you

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