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  • Above Average: The Online Destination for Comedy Content Creators

    Using the expertise she developed as a producer for “Saturday Night Live,” Jennifer Danielson helped launch Above Average, a multichannel comedy network, in 2012.
    What does Above Average do?We like to refer to ourselves as a boutique multichannel network that specializes in premium content, so we focus on finding already established talent on YouTube and then vetting them by deciding that we are putting faith in the creative that they’re putting out. Then we support them. We also make our own in-house videos and write articles, and we highlight different channel partners’ work on our website.
    What’s the goal?To me, this is the perfect story of Above Average: We have a channel partner who started out as an intern, and he came to us with a great idea. We made a Web series out of that idea, [which was] well received, and he ended up as a writer on “The Awesomes.” We took that Web series and developed it for Comedy Central, and he’s now a staff writer on Seth Meyers’ [talk] show, so to me, that’s success. We identified talent at an early stage, we developed something with him, and we’ve exposed him to the bigger world and seen his growth, which is really gratifying

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