Actors hear all the time how much harder it is to be an actor in this day and age. There’s a ton of competition and the industry is basically overcrowded. This simply means more people and fewer jobs to go around. The good news is that social media is something that exists today that young actors of the 90s simply didn’t have access to, because it didn’t exist. While social media can be dizzying and overwhelming, it can also allow you to push your career and your brand forward in ways that previous generations were never able to.
The key is to find your singularity—the thing you do better than anyone else—and to consistently promote that specific flavor and fingerprint of you across all media platforms from blogs to newsletters to videos—any and all content you create. Remember, creating content equals freedom. Rather than seeing content creation as a form of drudgery and another obligation, view it as something that frees you from waiting for the phone to ring and allows you to engage your audience and funnel them into your special world. It empowers you to stop asking for permission to have a career!
1. Be consistent with your brand online.
On all social media platforms, your
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