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PRESENTING
  • Longtime WME Partner Launches New Company Targeting Underserved African American, Latino Audiences

    Veteran partner at William Morris Endeavor, Charles King, announced yesterday that he has formed MACRO, a new media holding company that will target the "explosive multicultural content marketplace," and will bring "a unique focus to content creation, distribution and engagement for the radically under-served African-American, Latino and Multicultural audiences," states the press release.

    "There were two major catalysts that propelled me to move to LA and enter the industry over fifteen years ago: my vision to build a media company one day and the knowledge that what I saw on screen did not fully reflect the spectrum of who we are," said Charles…

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