The Internet and social media is critical for today’s actor as a tool for self-promotion, networking and creating relationships with the gatekeepers of our careers. The world is truly flat today because of social media. We have access now to directors and producers that we never had 10 or 15 years ago. Most everyone is online and on social media and those who are not will be soon. The reality is that it is here and is not going anywhere. It’s only going to get bigger.
To give you an idea of how things are changing. In order to reach 50 million people, it took the phone 75 years, the radio 38 years, television 13 years, Facebook three and a half years—and get this: there are currently 1 billion active users each month on YouTube. Social media has given me the opportunity to meet new directors, producers, and strengthen relationships with casting directors which I would have never been able to do that in the past.
All the social media platforms are valuable for actors, but to me the most powerful platforms for actors to network and create relationships with industry folks are Twitter, Instagram, and Google+. Here are eight tips for using them to your advantage.
1. Know your online presence.
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