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PRESENTING
  • Theater Is Everywhere

    There is a famous quote from William Shakespeare’s “As You Like It” about how all the world is a stage. While it’s true that we all have our entrances and our exits, we must remember that in between we are given a gift, the gift of choice, to help determine the trajectory of our lives.
    When you think of it, everything is theater and everything has purpose.
    Starbucks CEO Howard Schultz visited Italy early on in his career as a coffee man. He remarked in an interview on Bloomberg that one couldn’t walk through any major city or town in the country without running into a coffee bar. What was his aha moment? Seeing the sense of community, romance, and theater that lived around espresso opened his eyes. 
    Imagine if Starbucks wasn’t just three stores in Seattle selling coffee mainly for home use. What if it could be more? This realization determined the direction Schultz wanted to take the company in to make it the global entity and household name it is today.
    You might not have thought about it, but theater even enters into the realm of fashion design. Yes, there’s theater that takes place on the catwalk, but the story that plays out in front of the audience is actually birthed long

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