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  • How Rooster Teeth Became the Premier Digital Content Giant

    More than just a great name, Burnie Burns co-founded Rooster Teeth Productions in 2003, created the longest-running Web series in history, “Red vs. Blue,” and continues pioneering groundbreaking Internet content out of Austin, Texas.
    What does Rooster Teeth Productions do?Rooster Teeth is the premier creator of digital content for the Internet. We’ve been making content since 2003, since before YouTube started. We were focused on gaming, initially, but comedy is the language of the Internet so we’ve been focused a lot more on comedy, gaming—anything that’s really relevant and interesting to online audiences. We have live-action shorts, sketch comedy, and improv, and we also have personality-driven shows and podcasts.
    How do you find your talent?Well, we’re based in Austin, Texas, and so we work with a lot of local talent here. Austin has a great improv scene. Also, because delivering content online is this big digital community that spans the entire globe, we collaborate with people everywhere. We’d like to get in touch with people who are based in more traditional entertainment centers like Los Angeles and New York; we’ve made a lot of headway in that department, but

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