Although most people will think of cars when they hear the expression “crossover,” the term also applies to you as a performer, meaning: the broadening of the popular appeal of an artist (as a musician, actor, singer) that is often the result of a change of the artist’s medium or style.
Classic examples might be Barbara Streisand, a strong singer who performed in a Broadway musicals, recorded pop songs, did nightclub performances, TV Specials, and films, working in five different media successfully. The same goes for Meryl Streep, who, besides her recent venture “Into the Woods,” sang “Amazing Grace” in the film Silkwood, appeared onstage in the Broadway musical “Happy End,” as well as numerous Oscar-winning roles in film.
A crossover client is not just an actor who works in different media, it is an actor who takes on different roles (writer, producer, director, etc.)—a multi-talented person who crosses over his/her initial talent and develops another one. A perfect example is Reese Witherspoon who recently bought the rights to “Wild” and “Gone Girl,” becoming a producer as well as starring in one of the films.
So how does that help you to develop
Although most people will think of cars when they hear the expression “crossover,” the term also applies to you as a performer, meaning: the broadening of the popular appeal of an artist (as a musician, actor, singer) that is often the result of a change of the artist’s medium or style.
Classic examples might be Barbara Streisand, a strong singer who performed in a Broadway musicals, recorded pop songs, did nightclub performances, TV Specials, and films, working in five different media successfully. The same goes for Meryl Streep, who, besides her recent venture “Into the Woods,” sang “Amazing Grace” in the film Silkwood, appeared onstage in the Broadway musical “Happy End,” as well as numerous Oscar-winning roles in film.
A crossover client is not just an actor who works in different media, it is an actor who takes on different roles (writer, producer, director, etc.)—a multi-talented person who crosses over his/her initial talent and develops another one. A perfect example is Reese Witherspoon who recently bought the rights to “Wild” and “Gone Girl,” becoming a producer as well as starring in one of the films.
So how does that help you to develop
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