Actors should be blogging.
Why? Blogging helps with SEO (Search Engine Optimization), which helps your SERP (Search Engine Results Page). In other words, blogging will help your website show up at the top of a Google search!
Rather than journaling your daily adventures or writing informative articles (like this!), I recommend actors microblog their news.
Microblogs are bite-sized updates—a few sentences accompanied by an image, video, or link to learn more.
But why is microblogging the “right” way for actors to blog? In the age of social media and mobile consumption, a few seconds is about all the time someone will spend scrolling through content. (I’m actually surprised you’re still reading this and not jumping to the video at the bottom!)
Microblogging creates an easy-to-read timeline of professional updates. Plus, when visitors want to know more, they can click per update or scroll through your archives. Your website’s blog becomes an expanded and interactive version of your résumé!
Here are some examples of actor microblogs (without the corresponding media):
Currently touring as the leading player in “Pippin”! See our schedule,
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