Acting is a business. Actors have to be on the top of their game not only in training, but also in marketing and self-promotion. It’s a career path in which many actors think they have to be overly aggressive to get a casting director to notice them. But it’s important to note that there is a difference between best marketing practices and harassing a casting director. Here are five keys to help actors market themselves effectively to television, film, and commercial casting directors.
1. Workshops. There are a number of companies and acting schools in Los Angeles that hold casting director workshops. It’s important to do your research! Those types of networking workshops can be a great way to meet and perform for a casting director who otherwise wouldn’t know you. Casting director workshops should never make any promise of employment. Make sure the invited guests are currently casting a project and that you will be able to show them your headshot and résumé.
2. Postcards. Booked something worth sharing? Whether it’s a Web series or huge feature film, let the casting directors know! When used appropriately, mailers can remind a casting director that you’re around and working.
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