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  • 4 Ways to Utilize Ensemble-Based Marketing

    I have been an actor for many, many years, but I recently came upon my nine-year anniversary as a New York actor. It was a thrilling change from my smaller town of San Diego (which is big geographically but still has that small town feel). One of the toughest things about moving to this big city was building a new community, of which I had so much in my hometown. The power of community is so valuable to actors, and most of the time we don’t even realize we have it. Most of the time, we feel like we are trudging through this business all on our own.
    The idea for this article actually stems from a Facebook status I saw a few weeks ago. A very talented musical director-singer posted a request to the universe, stating he wanted theaters to elect one person to create a Facebook event for their show where everyone can “invite friends to this event,” rather than five people separately creating events. My friend cited a particular problem where he got invited to one event by two different people and got confused as to where he should RSVP.
    As actors have started to become more savvy with social networking and have begun taking their marketing into their own hands, one element seems to have gone missing: Actors are no

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