We’ve all seen some bad actor marketing.
While postcards and emails will always have their place in our business, many actors send them without focus, purpose, or strategy (because someone told them to).
I think social marketing and networking is a worthy investment of your time and energy. Truth is, it’s now pretty much unavoidable and involuntary. Ergo, take control of what you’re doing online! Help create offline results for yourself.
Personal social media is free. It gives you instant access to VIPs (not to mention thousands of friends, family, and fans). Social is also “real.” The people you’re attempting to establish relationships with are probably representing themselves online.
So how do you turn a tweet into a meet? These steps should help.
1. Design the first impression. You only get one chance to make a first impression. Start with your channels. Are they designed? Pair authenticity and strategy. Showcase great photos, a compelling bio, and a link to learn more about you. If you don’t have a website, send audiences to IMDb or another social network. Keep in mind that mutual friends and/or amount of followers are also factors in your first impression.
Beyond your channels, it’s all about
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