I believe in a world where anything is possible. Thanks to the rise of social media (and other forms of digital marketing), every single one of us can make our own audiences, opportunities, and work. We all have the ability to reach seven billion people with the touch of a button: publish.
The question today is how to get an audience to leave their homes, phones, and computers to come witness your work live, ideally, buying a ticket! When self-producing, what’s the best way to get butts in seats?
Today’s blog is a conversation about resources—digital versus traditional marketing—and the differences between marketing and selling. Let’s start with resources:
It’s a lot of work to build, market, sell, and deliver something! I know from experience that when you try to do it all, you’re going to run low on resources, meaning your time, money, and/or energy. You have to spend (or invest in) these things wisely.
When choosing the best ways to market and sell your work, factor in (if not prioritize) the time, money, and energy of your audience. Unless it’s a commercial production, the audience is likely going to be mostly friends of those involved. You want to find the best methods for
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