This week our Backstage Experts are divided! One of our readers on Facebook asked: What is the best way to determine your “brand”?
Here are several answers from industry professionals spanning different areas of this business to give you some perspective!
Wondering what this new column is all about? Backstage Experts Answer takes your questions and brings them to our incredible network of Experts. If you missed the last installment, check out “When Is It OK to Turn Down a Role?” and see how to get your acting questions answered at the bottom of this article!
Paul Barry, L.A.-based Australian acting teacherWhat’s Idris Elba’s “brand”? Or Meryl Streep’s? Ah, but they’re already household names, I hear you say. OK, Samantha Morton’s brand? Anthony Mackie’s? Maggie Q’s? Ben Mendelsohn’s?
I’m sure if 100 of us wrote our answers down we would disagree with one another when they were read out. “Great Actor” isn’t a brand, just like “Great Food” isn’t a brand. Branding is done by advertising agencies and not the producers of the product, meaning, your agent and manager, not you.
Obviously if you know
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