A website is your 24/7 global representation! Still, so many actors have terrible websites (both unknowns and celebrities). Today I’d like to offer you some rules for your homepage.
These mandatory questions (that your homepage should answer) actually come from business-to-business advice. However, they apply to show business!
Your homepage should answer:
Who are you?
What do you do?
How can I contact you?
Before I break this down, I want to tell you a common mistake to avoid. Don’t have your homepage be just a photo with a menu of tabs!
Give your audience the essentials right up front—everything a busy casting director, creative, or fan needs to see. Share your latest news, reel, photos, résumé, and contact information all on the homepage.
Why? We’re increasingly mobile consumers. (Google is actually penalizing websites that aren’t mobile-friendly.) As such, design for someone on the go (visiting your website on their mobile device).
I’ll now play the role of a busy casting director who has Googled or stumbled upon your website! I have three questions swirling inside my head….
1. Who are you? I’m visiting because I want to meet
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