Your demos are expected to be a professional demonstration of what it is you do best, and what sort of work you’re aiming to secure more of. Voiceover demos, like on-camera reels, are meant to define who you are professionally within the specific form of voiceover (commercial, industrial/narrative, promo, or animation, etc.) and what work you do best.
A demo, by design, is expected to be a dramatic step up over your auditions, because each segment is either a well-produced example of your very best work, or they sound like it.
A proper voiceover demo is between 55 seconds and a minute and 10 seconds long. And, contrary to what some may assume, just because you were paid to voice a spot, it shouldn’t be included on your demo if it doesn’t define what you do best and what you want more of. You will likely voice a variety of projects that don’t necessarily depict the best of your ability, therefore, including them on your demo is counter-productive.
An exceptional demo consists of the following four components:
1. Exceptional copy.The text must:
Be of national (union) network television caliber.
Evoke imagery and the genre of work you’re most likely to land.
Show variety and offer
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