Before we get into this weekend’s box office numbers here’s something to keep in mind to put into context. Though it looks like everyone is making money, in reality, things are not good.
If you will remember, last summer was the lowest in terms of total box office gross numbers since 2006. A large part of that was due to the World Cup which literally kept billions of people all over the world stuck at home in front of their televisions. (The US ratings alone for the World Cup were huge. Just because you like your NBA doesn’t mean that everyone else is watching it) But the other fact was that people were getting tired of watching the same old thing every summer.
However…
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