What happens when the “golden age” of social media ends and we all have to pay to “boost” our posts? Facebook has already forced business pages into this pay-to-play structure.
Think about it. Twitter, Instagram, Snapchat, etc., aren’t non-for-profits. They are for-profit enterprises! While their revenue is currently from external advertisers, we may see that change!
This could be a good thing. No more annoying stream of conscience or humble brag posts—unless your connections have paid to air them!
Regardless of your current social following or career status, a website is crucial. Here are five reasons why.
1. You’ll shape Google results. When you want to learn about something or someone, where do you go? Casting, creatives, employers, fans, and even prospective dates are Googling you.
When you build a website (especially when a pro with SEO experience builds it for you), you can take control of your Google results. While it’s impossible to guarantee you’ll be the No. 1 result and stay there, having a website increases the likelihood that Google will direct interested audiences into your digital home.
2. You control your first impression. Having a simple
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