With social media, it’s easy to fixate on followers. However, a large following doesn’t always mean influence.
Would you rather talk to a room of 50 who love your every word or 50,000 who aren’t even paying attention?
You should know that Creative Social Media is more about impact than ego. While I am addressing how to grow followers today, we are more about helping you achieve offline goals through your online presence, fulfill your artistic calling through digital content, and ultimately, make the world a better place.
You truly can create your own opportunities and success online—but you need an engaged following. So how do you garner and develop an adoring audience? Content and community.
Publish Great ContentYou want more followers? Great. My question to you: What’s in it for me (your audience)?
Put your followers first. Look at your channels and content through their eyes.
Why should people care? Why should they follow you? What value can you provide? Social media is a place to give (or share), not to ask.
Start thinking of yourself as a publisher. Remember it’s social media. Aim to publish super high-quality content that people want to share/retweet/re-gram/re-
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