Late August to mid-Sept are the real dog days of summer for movies. Studios and distributors sharply cut down distribution of their major films, and release their more "Iffy" box office pictures. Meanwhile smaller distributors use the late summer gap to release their films hoping that they can fill in the void and maybe attract some filmgoers.. Sometimes that tactic works; and sometimes it doesn’t.
As for this weekend, once again, for the third week in a row, "Straight Outta Compton" was number one, though it took a hit of nearly 50%. But it still did well enough to make $13 million, for an over $134 million total take to date, heading for $150 million.
Affirm,…
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