Web series require so many phases: fundraising, writing, casting, filming, editing, uploading, and…marketing!
There’s your first mistake. Marketing needs to be a part of the process from the beginning.
Creating a successful Web series takes serious time, money, and energy, but so does building an audience! I’d suggest spending the bulk of your money on production while investing ample time and energy on marketing.
Design can be a deciding factor for an actor signing on or audiences supporting the show. Therefore, I would invest in professional branding and design from the beginning. It’ll help you become clear on what your show’s about and who it’s for, as well as energize you, your cast, and your audience.
Then, choose a distribution channel. I’d suggest YouTube or Vimeo. Choosing one place to see the series will make it easier to direct people and track analytics. Your channel (as well as, perhaps, the end of each episode) should encourage social shares and subscriptions.
If you have room in your budget, you should certainly create your own “wow” website—something to really impress consumers. However, if budget’s a concern, set up domain forwarding to your
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