You’ve created a great Web series, blog, or one-person show. What’s the best way to get people to come see it?
Social media! Here are four ways to attract larger audiences for your content.
1. Great art and copy. Social media is often two parts—art and copy. Usually, this breaks down as a photo, video, or embedded link with a headline, description, or caption. Stay social (inviting two-way conversation versus pushy one-way broadcasts) and include some media!
Media (photos, videos, or embedded links) usually catch the eye first. Posts with media are even said to get 12x more engagement! To start, create (or curate) great media surrounding your content. I recommend Unsplash for stock photos, Canva for custom graphics, a professional filmmaker for video, and a professional designer/developer for your website(s).
Next, choose your words! Craft your headlines, descriptions, and/or captions to connect with your audience. Often less is more. Social media works best as a taste test or teaser. Compel them to click. I often compare hashtags to bread crumbs—leading the right people to a set table serving a 24/7 buffet of your awesome sauce.
You’ve got to design each social media post and platform—not
Leave a Reply