Actors should absolutely be using email for their career. While social media marketing is highly effective, it’s not always seen by the entire audience you’ve gathered. Email is more direct. People rarely change their address and are always checking their inbox.
That being said, I’m not really a fan of actor email newsletters! They’re hard to do well. Consider the offline snail-mail equivalent. Would you be more likely to open/read/accept an invitation that was a mass-printed brochure or a personal hand-written note?
It’s subjective, but I think the personal hand-written note will always win. For personal brands such as actors, I believe that personal emails are always going to be better than personalized email marketing!
While it saves you time to send out one mass message, it reads as marketing to the hundreds or thousands who receive it. Many people don’t even open email newsletters! They may send them to junk or trash right away.
Today, I want to campaign that you (re)consider how you’re using email for your career. If email marketing/newsletters are working for you (as in getting responses from the VIPs on your list and/or creating offline results), keep on doing what
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