When actors think about marketing, they usually see dollar signs. Sure, an essential tool like your headshots can be expensive, but once you have them, there’s plenty of ways to improve your actor marketing without spending a dime.
Actor marketing is defining your brand, building relationships with people interested in your brand, and convincing them your brand is what they need.
If you’re between acting gigs and money is tight, here are some inexpensive ways you can work on your actor marketing!
1. Make sure your headshots are working for you, not against you. Cost: $0When I graduated from NYU, I spent a lot of money on headshots. Of course, I chose the prettiest, most glamorous ones! Unfortunately, I was mostly playing 14-year-old girl next door roles at the time.
If your headshot is “glamorous,” casting folks expect to meet “glamorous” when you come in. They don’t expect a 14-year-old girl next door. Choosing your best looking shot is great if you want to get a date but, if you want to get a job, choose a shot that reflects the roles you’re most castable as.
If you’ve chosen a photo that doesn’t accurately reflect your brand (like I did), look over
When actors think about marketing, they usually see dollar signs. Sure, an essential tool like your headshots can be expensive, but once you have them, there’s plenty of ways to improve your actor marketing without spending a dime.
Actor marketing is defining your brand, building relationships with people interested in your brand, and convincing them your brand is what they need.
If you’re between acting gigs and money is tight, here are some inexpensive ways you can work on your actor marketing!
1. Make sure your headshots are working for you, not against you. Cost: $0When I graduated from NYU, I spent a lot of money on headshots. Of course, I chose the prettiest, most glamorous ones! Unfortunately, I was mostly playing 14-year-old girl next door roles at the time.
If your headshot is “glamorous,” casting folks expect to meet “glamorous” when you come in. They don’t expect a 14-year-old girl next door. Choosing your best looking shot is great if you want to get a date but, if you want to get a job, choose a shot that reflects the roles you’re most castable as.
If you’ve chosen a photo that doesn’t accurately reflect your brand (like I did), look over
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