ROI as you may know—even if you don’t read the Wall Street Journal daily—means Return on Investment. Are you getting a good return on the investment you’ve been making for your acting career. Are you making a profit after spending money on classes, tools, and coaching? Are you booking consistently?
A business owner checks daily, weekly, and monthly on whether the amount of money put into advertising, marketing, staff, and products/services is actually making a profit. As an actor who is running their own business. you should be doing the same thing.
How much did you spend in the last year and how much did you make? Is your career profitable? Most importantly, do you see career progress or are you still booking the same small roles in student or indie projects you did a year ago?
Often actors stay in an acting class out of habit, even though they aren’t particularly developing their talent or getting actual work. Meeting casting directors in workshops can be rewarding, but if you never get a job, it might be time to re-evaluate that investment. If your headshot isn’t getting a large response, it’s time to reinvest more wisely. Put your money where you’ll get the highest
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