When it comes to estimating what a film will do on its opening weekend it’s mainly a guessing game. Sometimes a film will do what you predict it will do; sometimes it does even better; and then a lot of the time, it does even worse. You never know; and anyone who claims they know for sure is really just speculating like everybody else.
But then once in a while, it’s too obvious. Take for example one of this weekend’s major openings – "Pride and Prejudice and Zombies" ("PPZ"). Who didn’t see that the film was going to tank big time? It had everything going against it.
Even though it’s based on a popular book, it’s still a dumb idea. Take a satire of a Jane Austin novel…
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