On any given morning you can open your computer to find fresh photos of celebrities on the red carpet from the night before. From film premieres to record releases, art show openings, and more, these press opportunities are essential components to some of the most successful publicity campaigns. Whether attending an event that is promoting your own project, or attending as an invited guest, it’s to your benefit to get the most out of the opportunity.
Here are five tips that can help with your red carpet experience, whether you’re relatively new on the scene or even a seasoned pro.
1. Be prepared. By nature, red carpet events are always, to some degree, unpredictable. There are a lot of working parts that need to be coordinated—any of which can break down at any time. Just by knowing this going in, and by properly preparing beforehand, you can avoid many problems.
One thing you should always do is to research the event, its purpose, organizations involved, hosts, etc. This is so that you’ll know what you’re talking about with reporters. Although any question can be asked, the three most common are: “What brings you out tonight?” “What are you working on now?” (or
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