If you know some basic tricks, you’ll be much more likely to nail that commercial audition! I teach commercial classes all of the time. There are many different types of commercials that I could teach you right now. Today, let’s concentrate on commercials that are pitches made directly to the audience. Ready to get to work? Here are eight quick tips for winning commercials.
1. Treat the camera like it’s a person. Whenever you are speaking directly to a camera (or microphone), pretend that you are speaking to an actual person. Really imagine someone’s face right there in the camera lens. Don’t just talk to “generic people.” Make it personal. Talk directly to one person. Pretend as though that person were a few feet away and be very intimate with them. Have an actual conversation.
2. Turn on your light; be positive and have lots of energy. You need to have lots of energy for commercials. Always be positive. Even if you are doing a serious pitch, it should be inspiring, not depressing and down. Lack of energy and positive light in a commercial translates to boring or not liking the product.
I often make my students run around the room to get their blood pumping so their energy is really
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