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  • How to Write a Jingle That Sticks

    “Bah bah bah bah bah… the joy of Pepsi.” You can hear it, can’t you? The jingle once sung by Britney Spears that was recently resurrected for Tori Kelly? If it’s in your head once again, blame Mary Wood. She’s the founder of Frisbie NYC, a music company that creates songs for film, television, and commercials. Wood co-wrote the famed “Joy of Pepsi” jingle, among other earwormy tunes that often take over one of the many training spaces for the up-and-coming actor: the wide world of commercials.
    How did you get into music? I grew up singing and I studied music in college. After waitressing for a while, I got a job at a recording studio that did a lot of music for commercials. Then, I got a job at an ad agency in the music department. I knew the type of company I wanted to work at, one that specialized in writing jingles, and the owner of that company gave me a shot, and I learned everything there.
    Where do you begin with a jingle? The clients come to us with some specifics: their target market, who they’re trying to reach, the style of music. There’s usually a visual, or even part of the lyric already written. From there, we get anywhere from a couple of days to two weeks

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