By Francis Arinze Iloani
A Pension Fund Administrator (PFA) in Nigeria, AIICO Pension Managers Limited, has started creating public awareness onretirement, using an actress, Joke Silver.
The PFA, which is a subsidiary of AIICO Insurance Plc, recently signed Silver as its brand ambassador to champion issues of retirement and drive the penetration of the Contributory Pension System (CPS) to the informal sector.
Unveiling Silver at its 10th anniversary ceremony, the PFA’s head of strategic planning and corporate communications, Mr Tunde Ottun, said the decision to partner the top Nollywood actress was beyond promoting the brand of the company.
“This strategic partnership in addition to promoting the AIICO Pension brand, will greatly improve public acceptance of retirement planning and pension in general,” he saiid. “Our decision to partner with a brand ambassador was also predicated on the need to infuse ‘colour’ to the ongoing discussions around retirement planning, in order to ramp up public appeal.”
Ottun said that bringing onboard Silver in the retirement planning crusade was meant to penetrate sectors yet to be captured by the new pension scheme.
“We have no doubt that she will be a perfect fit and we are glad she accepted to partner with our company on our quest to secure the inclusion of more Nigerians under the Contributory Pension Scheme, especially in the drive to expand pension coverage to the informal sector.”
Similarly, as a way of giving back to the society, the PFA undertook some renovation work at the Old People’s Home located in Yaba, Lagos, to commemorate the company’s 10th year anniversary.
On what informed the renovation, Ottun said: “We wanted to celebrate the occasion of the anniversary with senior citizens so we decided to identify an Old People’s Home, undertake selected projects on their wish list and celebrate with them at the unveiling ceremony.”
The home, which provides shelter for retirees and elderly people, was under the care of the Lagos State Ministry of Youth and Social Development.
AIICO Pension Managers Limited has a portfolio of over 200,000 Retirement Savings Account holders and about N68bn fund under its management.
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