A major part of my job as a publicist is understanding my client’s goals and leveraging media data that builds a more effective brand strategy. This may sound like PR jargon, but trust me when I say that the same model can be used for your personal actor brand.
Whether you’re a comedian, artist, or musician, different social platforms resonate better with your target market and there’s data to back it up. Let’s explore.
YouTubeThe popular video hosting platform is the go-to place for videos. Aside from the ease of sharing, users can view analytics, such as views, likes and dislikes, average view duration (how long someone watched a video), gender, and top geographies. With just the basic user dashboard, YouTube keys you in on the composition of your viewers.
For example, if you find viewers are watching your content for an average of 15 seconds, you can think about tailoring some of your videos to fit that length. If you see that most of your traffic is coming from Instagram when announcing new content via a post, use Instagram’s analytics to determine the best time of day to post that announcement, which will then lead people to YouTube.
InstagramEveryone is a brand. From the Insta-famous
A major part of my job as a publicist is understanding my client’s goals and leveraging media data that builds a more effective brand strategy. This may sound like PR jargon, but trust me when I say that the same model can be used for your personal actor brand.
Whether you’re a comedian, artist, or musician, different social platforms resonate better with your target market and there’s data to back it up. Let’s explore.
YouTubeThe popular video hosting platform is the go-to place for videos. Aside from the ease of sharing, users can view analytics, such as views, likes and dislikes, average view duration (how long someone watched a video), gender, and top geographies. With just the basic user dashboard, YouTube keys you in on the composition of your viewers.
For example, if you find viewers are watching your content for an average of 15 seconds, you can think about tailoring some of your videos to fit that length. If you see that most of your traffic is coming from Instagram when announcing new content via a post, use Instagram’s analytics to determine the best time of day to post that announcement, which will then lead people to YouTube.
InstagramEveryone is a brand. From the Insta-famous
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