Digital Branding in the entertainment industry, specifically for actors, is no different than for a major corporation. After all, you are your only client. You’re also your public relations person, marketing staff, and graphic designer.
I know that seems like a lot, but they are the departments that keep a well-oiled machine running day in and day out. How do you not get stuck on the railroad track of life with your own brand? Here are three easy steps to give you a brilliant head start.
1. Determine your brand.Trying to determine the image you want to saturate the masses is a key element. It’s this image that appears in your online footprint, social media platforms, website, headshots, business cards, etc. It’s a specific, unmistakable image identified with you and your brand that identifies who you are and what you do, so it needs to be crystal clear and reflect your personality.
I teach branding and there are hundreds doing exactly the same thing, so I had to find a way to separate from the pack. My brand name, The Branding Buddha, is wholeheartedly synonymous with me and reflects that I’m an expert in the branding lane who happens to be a Buddhist. My mantra is a
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