Does promoting yourself as an actor feel like your least favorite thing to do?
It’s common to feel like acting and marketing yourself are diametrically opposed and completely incompatible. You might even think it’s gross to market yourself, like you’re “selling out” or somehow poisoning the craft itself.
But nothing could be further from the truth.
To be clear, this article isn’t about the “how to” of marketing and promoting yourself as an actor (my friend and fellow Backstage Expert Heidi Dean can give you some great tips on that). What I want to share with you today is how to adjust the way you think and feel about marketing and promoting yourself because if your head isn’t in the right place, taking the steps will feel anywhere from icky to impossible.
This is doubly tough because, in this day and age, actors are expected to not only be actors but entrepreneurs as well. You’re expected to market yourself, to have a thriving social media presence, and to get people to view your work. That means you need to talk to all those followers and viewers so you can network your way to connecting with the “right people” who will help you take your career to
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