Your local contacts may lead to the best-paying, longest-lasting, most fulfilling jobs in your voiceover playbook. Of course, it depends on the size of your market, but there is a rule of thumb that your VO business—though potentially global—should start locally.
Because many people don’t understand what we do or how we do it, curiosity is high. There’s a mystique to our profession. In this way, things may be in our favor when it comes to landing work locally.
Working against you? Most high-paying VO jobs are controlled at the corporate HQ—like an advertising firm or agency in a big city—or handled through local radio/TV commercial departments.
Either way, many producers may be relieved to know there’s a seasoned voiceover pro living in the community; you’ve just got to get them to notice you. While there’s always the direct mail or cold-call approach, your business might benefit more quickly from some local media coverage, be it TV, radio, newspaper, magazine, or trade publication. This type of exposure is free for you and instantly gets local notice.
So how do you get the local media to sit up and take notice of your VO talents, so much so that they want
Your local contacts may lead to the best-paying, longest-lasting, most fulfilling jobs in your voiceover playbook. Of course, it depends on the size of your market, but there is a rule of thumb that your VO business—though potentially global—should start locally.
Because many people don’t understand what we do or how we do it, curiosity is high. There’s a mystique to our profession. In this way, things may be in our favor when it comes to landing work locally.
Working against you? Most high-paying VO jobs are controlled at the corporate HQ—like an advertising firm or agency in a big city—or handled through local radio/TV commercial departments.
Either way, many producers may be relieved to know there’s a seasoned voiceover pro living in the community; you’ve just got to get them to notice you. While there’s always the direct mail or cold-call approach, your business might benefit more quickly from some local media coverage, be it TV, radio, newspaper, magazine, or trade publication. This type of exposure is free for you and instantly gets local notice.
So how do you get the local media to sit up and take notice of your VO talents, so much so that they want
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