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  • What You Need to Know to Book a Commercial

    Commercial acting jobs can be a great way to buff up your reel (and wallet!) between gigs. They can also be the bread and butter of your being as an actor. Whatever the case may be, there are things you need to know about this specific form. From auditioning to materials, we touched base with industry and Backstage Experts on their most crucial commercial acting advice.
    For commercial headshots, broader is often better.“Are you the upscale luxury car driver or the college student compact car driver? What is your authentic age range? Are you the stylish hipster phone commercial type or the nerdy, quirky office type? As always, you want to show unique qualities in your headshot. But, keep in mind, commercial headshots are really about that broader appeal.” —Marc Cartwright, L.A.-based headshot photographer and Backstage Expert
    Imitation is lethal in commercial acting, too.“You need to fight the urge to imitate the guy that you’ve seen on these commercials, and focus on bringing yourself to the part. Don’t try and channel the sophisticated guy that drinks espresso and is a sports car connoisseur. Don’t try and imitate the busy mom who loves her kids but is exasperated by her incorrigible

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