The greatest learning curve to overcome in this or any business, besides consistently delivering your very best performance, is determining your rate as a non-union voiceover. However, assuming you’ll lose the client if you don’t lowball your rate to sub-basement levels is, historically, about the worst small business move there is. You’re digging a hole to bury yourself in.
Since the advent of pay-to-play (P2P) sites, non-union talent has felt compelled to lump all the added production duties—often well beyond the voice talent’s abilitiez—into the voiceover rate. Yet there’s an ever-increasing demand for skilled voiceover talent.
(In fact, according to the Department of Labor, demand for VO talent has increased 2,000 percent over the last six years. So much for supply and demand.)
Here’s the issue: by placing advanced production responsibilities on novice voice talent, the production values tend to define bad local radio production or over-the-top infomercial styles at best. The end product often suffers, meaning the client suffers, forcing them to start over again.
There’s a simple solution to this conundrum and that’s to under promise and over deliver, especially
The greatest learning curve to overcome in this or any business, besides consistently delivering your very best performance, is determining your rate as a non-union voiceover. However, assuming you’ll lose the client if you don’t lowball your rate to sub-basement levels is, historically, about the worst small business move there is. You’re digging a hole to bury yourself in.
Since the advent of pay-to-play (P2P) sites, non-union talent has felt compelled to lump all the added production duties—often well beyond the voice talent’s abilitiez—into the voiceover rate. Yet there’s an ever-increasing demand for skilled voiceover talent.
(In fact, according to the Department of Labor, demand for VO talent has increased 2,000 percent over the last six years. So much for supply and demand.)
Here’s the issue: by placing advanced production responsibilities on novice voice talent, the production values tend to define bad local radio production or over-the-top infomercial styles at best. The end product often suffers, meaning the client suffers, forcing them to start over again.
There’s a simple solution to this conundrum and that’s to under promise and over deliver, especially
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