I can always tell if an actor isn’t serious about his/her career. The tip-off? When they only talk about the perks: money, fame, a mansion in the Hollywood Hills, an expensive luxury car, designer fashions, being a regular on the red carpet. When these shiny objects are at the forefront rather than expressing how passionate they are about acting, it’s clear he or she is just dreaming about being rich and famous aka a pipe dream.
Listen, I understand. Being rich and famous sounds fun. But there are easier ways to become rich than struggling as an actor. Whether you love the craft or not, to become successful you still need to understand how to set up a business turning your dream into a reality.
So, what’s the difference between a dream and a pipe dream? Simple: the act of actually taking steps to make your dream happen. And in order to take those steps, you need a plan of action, specifically, a marketing plan.
Part of a marketing plan—and working with a marketing expert if you choose to do so—is having a strategy for every step of the way. The first strategy is to get training and information, then getting the tools, meeting the right people, connecting with those who can support and
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