To put it simply, personal branding is how people experience you. From acclaimed, longtime actors like Robert DeNiro and Meryl Streep to more recent stars like Jennifer Lawrence and Jonah Hill, each one brings a different set of qualities we identify as uniquely their brand.
So who you are and how you’re perceived is in the realm of personal branding. In an industry where supply exceeds demand, it’s important for actors to set themselves apart. Here are 10 tips to do so. Now go forth and develop your brand and stand out from the crowd!
1. Remember that you are a brand.You need to acknowledge this reality. Whether you intend it or not, you have a brand. No matter how much you object to being “objectified,” the brain is hard-wired to do so! Your physicality, your emotions, your energy—the totality of you—are always and forever subject to judgment. Make sure you are as you wish to seem.
2. Figure out who you are.You get paid to act, so who are you? In an attention economy, time is a commodity. You have an eight-second window to show people what you’re about. This is what we in the business of
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