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  • How to Audition for a TV Commercial

    Auditioning for TV commercials is somewhat different than auditioning for films and television, so it’s important that if you’re up for one, you know what to expect.
    The first thing to know is that there will likely be a smaller group of people behind the table during the audition: the director and the ad agency team, most likely.
    At the end of the auditions and callbacks, the director and agency team will come to an agreement about their recommendations, as well as second and third choices. Those actors are then presented to the agency creative director, who has the ultimate decision to cast who they prefer. Once the creative director is on board, the recommendations are presented to the client. Sometimes, there are multiple levels on the client side that have to view and approve your casting tape so there are a number of different people who have to agree that you are “the one” before you’re offered a role.
    Of course, there’s nothing you can really do about all this, so there’s no reason to worry about it. Audition to the best of your ability and then let it go. If you’re the right person for the job, the director and agency will fight for you and work to make

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