The common wisdom was that "Hercules" with Dwayne Johnson would easily beat the other major release this weekend – the sci-fi thriller "Lucy," with Scarlett Johansson. But it was the opposite, with "Lucy" taking in a very surprising $44 million, while "Hercules" came in a distant second, with $29 million.
So what happened to "Hercules"? 3 possible answers:
1 – Lack of confidence: For a big budget, potential “tent-pole” summer movie, it sure looked like Paramount didn’t have a lot of confidence in the film. The pre-release marketing campaign was virtually nil, and really didn’t go into high gear until last week. Compare that to…
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