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  • Weekend B.O. Aug. 15-17 (The Dog Days Of Summer)

    It’s been happening time and time again this season, so it’s no surprise that it’s happened one more time, even during these dog days of summer – The big drop-off.

    Though "Teenage Mutant Ninja Turtles" once again captured the No.1 slot the second weekend in a row with $28.4 million, it dropped big by some 56% this weekend (which should give you an indication of just how lackluster all the other new releases performed).

    Though Paramount declared the film a success last week, and announced that a sequel was in the works, TMNT is going to need some very strong b.o. results overseas to have a chance to just break even.

    As I have said before, these second weekend…

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