Personal branding is all the rage! I’m a brand; you’re a brand. But there’s way too many bland brands!
Thanks to the power and possibilities given by social media, we’re starting to focus daily on how we share ourselves with the world. We’ve seen the influence and impact a personal brand can carry.
How do you create your personal brand?
The first thing I’d advise is not to spend too much time (or money) focusing on yourself. Sure, it’s great to know who you are, but that is only one-third of the equation!
I use a “filter” called “one-to-one-to-one” for both large and small brand strategy—from logos down to hashtags. Let’s break down those three factors so you can immediately enhance your image!
1. One goal. Start with why! What is your purpose? Why are you here? Once you know the end result you want to achieve, your branding becomes the path to take you there.
You’ve heard, “Dress for the job you want,” right? Create a brand for the life or career you want. Show people how you want to be perceived—the best version of yourself.
2. One audience. In business, you always determine and test the marketplace for commercial
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