A voiceover demo, by definition, is a professional demonstration of what you do best and what kind of work you want more of. Yet many well-meaning, even experienced talent fall prey to the following misconceptions regarding what should be included on your voiceover demos.
1. “My make-shift demo oughta hold me for a while until I start working steady—then I’ll make a ‘good’ demo.” OK, who’s foolin’ who here? The truth is you can’t book work with a lousy headshot, or a lousy voiceover demo. Period. Do it right the first time and save yourself time, money, and frustration.
2. Your demo was created solely for talent agents. The standards for what should (and shouldn’t) be included on your voiceover demo is defined primarily by commercial creatives (producers, copywriters, and creative directors) from advertising agencies. They’ve been creating demos defining their own aesthetics for more than 50 years now with the intent to remain employed. Producers and their assistants contact casting directors and your talent agent when they are looking to hire you. If you’re not servicing the producers with your demo, you’re not hitting your target audience.
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