You know you want maximum impact, but you need a global audience. Here’s the step-by-step path to building an empire.
1. Determine your brand. Whether you work with my team or other brand strategists, make sure you don’t put all of your attention and energy on getting to know yourself.
Sure, it’s important to get crystal clear on who you are and what makes you unique. However, that’s just one-third of the equation. It’s more important to get super specific about what you want and who you’re speaking to.
What is your current goal? Make it a bit of a reach.
Who is your No. 1 collaborator? Choose one ideal audience member (and dream big here, too).
If you want to grow an empire, you have to keep getting super specific, yet stay malleable. Your brand will always be changing and evolving. Look at Madonna, Britney, Janet, Shakira…. Get the picture?
Branding for actors, comedians, models (and all other solo artists or personal brands) is about packaging and positioning. You’re a product in the marketplace!
How are you different from others in your industry? Your personality is a very important ingredient in the mix, but we’re all unique!
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